Before you go so far as to submit your newly created app to the app store, you are going to want to decide if you will be offering it as a free app or as a fee app.  the benefit associated with creating a paid app is definitely obvious.  Namely, you are going to make money every single time that someone buys an app from you.  currently the cut that Apple is taking from retail prices is 30%, meaning that you earn 70% of whatever price you ask for your app.

If you are selling your newly developed app at $.99, it may not sound like much to earn 70%, but if you sell 500,000 copies of your iPhone app all over the globe, this can truly add up and become profitable for you.

As you have discovered throughout your research, iPhone app users are willing to pay a relatively small fee for entertainment purposes, typically between $1 and $2.  Because the $.99 price is such a no-brainer price, you will probably generate more sales than if you were to price your app higher than this.

If you offer the app for free, then one of the greatest benefits is that you will have many more downloads, which opens up new opportunities to you, including:

  • You can build awareness for your brand.  If your app should happen to go viral, then you will become more recognizable in the process.
  • You can create a lighter version of a paid app, offering it for free.  This will allow you to get user feedback, gauging demand for your paid version in the process.
  • You can launch free apps as a part of an advertising platform for paid apps.
  • You can build up a following for better sales when you do launch paid apps.

Once your app is really, truly ready to go, then it is time to submit it to the Apple App Store!

You are now going to need to sign up for iTunes Connect, making sure to agree to their TOS (terms of service) before you continue.  Then you are going to need to upload screeshot images of the app that you developed, upload the cover art, write a solid description for the app and then suggest whatever category you feel that it best fits under.

If you did not previously sign a contract regarding the payment of commissions by Apple for your apps, then you will need to make sure that this is done now.  You will also be specifically asked what date the app is going to be available.  Some developers suggest hte idea of dating it a few weeks ahead in the future so that it does not get buried in the new release section as soon as it is approved.

Most developers report that the wait time for approval is approximately two weeks, although that is subject to change.

Fortunately, if your app should happen to be rejected, the reviewer who makes the decision will typically tell you why.  Resubmitting the app after rejection is typically a streamlined process that does not take much out of you.  Just keep in mind that you will have to wait another couple of weeks in order to be reviewed again.

New things should be getting exciting, because you have a ready-to-go app and you have it listed in the Apple App Store!

The App Store is not responsible for doing any marketing or advertising for you, however, other than what little exposure you will get when you appear in the New Releases section of the App Store.  This means you are going to have to be the one that puts your app out there, putting it into the hands of your target audience.

And don’t forget how easy it is to use iCardinalApps as your app building and publishing platform!